My curriculum vitae:
EDUCATION:
University College Cork, Cork, Ireland Sep 2023 - Aug 2024
MSc Management and Marketing 2.1
Relevant Coursework: Leadership and Management, Project management, Human Resource Management, Market Research, Marketing Communications, Digital Marketing, Consumer Behavior, Strategy, Ethical Issues in Business, Organizational Dynamics, Personal and Professional development
Rajalakshmi Institute of Technology, Chennai, India Sep 2018 - Apr 2022
Bachelors of Engineering in Electronics and Communication Engineering 8.24/10
Relevant Coursework: Electronic Circuits, Circuit Analysis, Integrated Circuits, Digital Electronics, Electricals, Wireless Communication, Digital Communication, VLSI Design, Micro Processors and Micro Controllers
AREAS OF EXPERTISE:
Market Research
Lead generation
Market Strategy
Business Strategy
Salesforce CRM
Google Analytics
Content Marketing and SEO
Product marketing
Brand marketing
Operational Finance
Sales enablement
Leadership
Team work
Cross-functional work
ACADEMIC PROJECTS:
Strategic Penetration of AE Medical Business Unit into APAC Mar 2024 – Aug 2024
Conducted a comprehensive internal marketing audit to identify process inefficiencies and market barriers
Proposed a data-driven penetration strategy, delivering insights to enhance the AE Medical BU’s presence in the APAC region
Strategy of Hyundai, University College Cork, Ireland Jan 2024 - Mar 2024
Conducted an in-depth analysis of the Electric Vehicle Industry using Porter’s Five Forces framework and the PESTEL framework
Analyzed Hyundai's current positioning strategies and their attractiveness in the industry
Identified the competitive advantages using VRIO analysis and the VRIO Framework
Provided recommendations for Hyundai to adapt in the medium to short term based on the above inference
Market research on RTE, University College Cork, Ireland Sep 2023 - Nov 2023
Researched RTE's revenue model and income sources to identify the causes of their financial losses and concluded that their licensing approach is driving the increase in losses
Conducted market research to understand the audience's interest in RTE and the reasons for TV license fee evasion
Explored different licensing models that RTE could use to prevent future financial losses and recommended the type of content that their audience is expecting
Brand Development & Communication, University College Cork, Ireland Sep 2023 - Nov 2023
Identified a market gap by positioning the brand to launch a product to compete with Fulfil protein bars
Identified the target market by segmenting consumers of protein bars and creating buyer personas
Designed a new brand with a tagline/brand proposition to establish it as a new player in the protein bars market
Developed both traditional and non-traditional ad campaigns to establish brand identity elements and propositions in the minds of the audience
Aquaponics using IoT, Rajalakshmi Institute of Technology, Chennai Nov 2021 - May 2022
Led a team of 2 to build a Smart Aquaponics system that reduces person-hours by automating repetitive manual work; optimized Aquaponics farming and improved yield by 40%
Presented the paper at First International Conference on Recent Trends in Information Communication and Pervasive Technologies;
Published findings in Easy Chair Preprints; received TANSCST Student Project Scheme support amount of 7500 INR
Seizure Detection using arm Cortex M, Rajalakshmi Institute of Technology, Chennai Aug 2019 - Oct 2019
Led a team of 3 to build a Seizure detection Cap using ARM Cortex m to detect seizure con ition
Simplified technical model of EEG for daily use of patients to store the results
WORK EXPERIENCE:
Advanced Industry Industries (AEI), Little Island, Cork Mar 2024 - Sep 2024
Medical Marketing Intern
Conducted revenue, margin, competitive landscape, & sales funnel analyses; aided in designing strategies for product line growth generating $600 million in revenue
Researched market trends and technology advancements, leading to actionable insights and enhanced lead generation strategies
Automated I2D news-gathering platform to identify leads and gather information for strategy development
Partnered with engineering teams to translate customer research into specifications for new product development
Supported demand creation and product launch campaigns, creating compelling content for distribution via a CMS
Cognizant Technology Solutions, Coimbatore Feb 2023 - Jun 2023
Programmer Analyst Trainee
Collaborated with a client on a data-driven project utilizing Informatica Intelligent Cloud Services (IICS) and SQL, focusing on transforming complex business requirements into effective data integration solutions
Strengthened technical expertise in ETL development, Azure Cloud, Power BI, and SQL, enabling support for evolving business intelligence and reporting needs
Conducted analysis and transformation of raw data into structured, meaningful reports through IICS
Developed hands-on experience in programming languages, database management systems, and data manipulation tools
EXTRACURRICULAR ACTIVITIES:
Member – ACCS | Bangalore, India Sep 2021 - Jan 2022
Partaken in the ACCS 25th International Conference to showcase innovative works using technology and ARM processor to solve real time problems
Public Relations Officer – Dserve | Chennai, India Apr 2020 - Jan 2021
Managed social media to expand the customer base for handicraft products to provide disabled individuals with more job opportunities
Member – NSS, Rajalakshmi Institute of Technology | Chennai, India Oct 2018 - Apr 2022
Volunteered as a campus instructor for 1500 students in a Student Science Exposition conducted by the management on the college campus
Organizer – Vegetable Distribution Drive | Nellore, India May 2020 - Jun 2020
Distributed vegetables and other food items to 100+ families during the COVID pandemic in association with a local political party
PRACTICAL SKILLS:
Languages: English (Fluent), Telugu (Native), Tamil (Bilingual), Hindi (Intermediate), Spanish (Beginner)
ICT: MS word, MS PowerPoint, MS Excel, Python, SQL, Informatica Power center, HTML, CSS, Computer networks, Basics of C
Certifications: Finance for managers ( Coursera by IESE Business School), Content marketing (Hubspot), Global Marketing: Building Iconic Brands (Coursera by University of Illinois), International Leadership and Organizational behavior (Coursera by Bocconi University), Relational Database Design (Udemy), Complete Python Program Masterclass Beginner to Advanced (Udemy), Data Modeling and Relational Database Design using Erwin (Udemy), Spark and Python for Big Data with PySpark (Udemy)